by James Leach | Articles
Does this scenario sound familiar to you? The manager of the group stops by to talk with one of their employees. “I’ve got an important project for you to work on. I need you to think through Situation X and come back to me with a solution.” The employee works the...
by James Leach | Articles
Did you know that Virginia is the No. 1 market for data centers in the United States? Even more interesting, the data center market in Virginia is larger than the data center market in any other entire country in the world. The impact of this market leadership is that...
by James Leach | Articles
Sometime early in their careers, most marketing professionals end up selecting to “major” in either business-to-consumer (B2C) or business-to-business (B2B) marketing. B2C marketers develop campaigns and offers often delivered directly to the consumer or...
by James Leach | Articles
If you are involved with the data center industry, you are fortunate to be part of an era of truly historical significance. Think of data centers as the factories of the Information Age. In the Industrial Age, factories were built to run heavy machinery. These...
by James Leach | Articles
Business-to-business (B2B) marketing can mean lots of things – market analysis, product strategy, branding, communications, media and analyst outreach, sales enablement, etc. For marketing organizations to succeed, a new clarity of responsibility is needed: Demand...
